FARFETCH CHINA
Ecommerce Platform
A Story of 2020–2026
FARFETCH CHINA TEAM
STRATEGY
PRODUCT
DESIGN
DATA
ENGINEERING
Video From FARFETCH 2023
A STORY OF
The Global Destination
of Modern Fashion
FARFETCH was founded in 2007 and has since become a global leader in the luxury fashion industry.
It partners with over 1,400 premium brands and boutiques worldwide, curating a diverse selection of luxury products.
Combining seamless shopping service, reliable logistics and advanced technology, it has redefined online luxury retail for fashion lovers worldwide.
Millions
Active Customers
190+
Countries & Territories
1400+
Global Partners
Balenciaga
Saint Laurent
Burberry
Ferragamo
Versace
Chloé
Maison Margiela
Jil Sander
Prada
Kenzo
LEMAIRE
Bring global luxury to Chinese shoppers' fingertips
Global Luxuries
Authentic Direct Supply
One-stop Purchase
At Your Fingertips
Cross-border Express
Smooth Customs
Highlights
China Products Highlights
The fully localized experience promoted strong customer connections and business growth.
Business & Aesthetics
We fulfilled diverse expectations of user needs, business metrics, and brand aesthetics.
Across Platform
The end to end journey across iOS, Android and WeChat Mini-program guarantees a seamless experience everywhere.
Advanced algorithms and machine learning techniques were employed to better match users with goods.
『 Shop Without Limits 』
FARFETCH brings luxury and emerging fashion together — one destination for every style.
Taobao is China's go-to marketplace for everything from home goods to electronics.
Pinkoi connects you with independent designers worldwide — fashion, accessories, and stationery with a story.
FARFETCH – Global Fashion Search
Discover the world's best brands
Scan to download FARFETCH
iOS
android
The Story
2018
2018 – 2019
Establishing
Fundamentals
Established the product R&D team, constructed infrastructure and initial products
2019
2019 – 2021
Expanding
Capabilities
Expanded the basic capabilities, streamlined the user journey
2020
2020 – 2021
Localizing
Experience
Fully localized the experience, enhanced usability and efficiency
2021
2021 – 2025
Unlocking
Potentials
Delved into the market, better fulfilled user expectations
CHINA TEAM FACTS
0
Years
0
Teams
0
Professionals
0
Designers
0
Platforms
2018 - 2024, FARFETCH China
Scroll horizontally to view more memories
AfterWORD
At the end of 2023, FARFETCH reached a crucial point since its founding in 2007.
The Coupang Corporation acquired FARFETCH with strategic adjustments implemented to better empower customers and boutiques.
It has been an exceptional experience working alongside with 160+ talented R&D professionals in developing the premier luxury e-commerce platform for the Greater China market, which is worthy to be well presented.
When looking back in the future, I believe we will still be proud of the products we built and the growth we gained together throughout the journey. Furthermore, may this shared precious memory shed a light on our future life and career endeavors. ✨
To The Team and more
The China teams have been bustling for the past years and have gone through the pandemic together. Working from home in isolation for three months in such big teams was never an easy thing. Yet we managed well.
To product design fellas
Thank you all for creating this elegant design and smooth experience together with day-to-day attention to every flow and every pixel. You are among the best designers I have ever worked with.
To product managers
A heartfelt thank you for taking us as reliable side-by-side pals. Our rationality and sensibility complement each other, balancing the product solution with great business and user value.
To the strategists and user researchers
I cannot forget the scenes of us still visiting users on weekends, and the delight we felt when the insights were carefully extracted.
To the colleagues in the data field
Thank you for making the numbers less intimidating! You helped unveil insights behind the complex metrics, and empowered numbers with magics!
To you in the engineering teams
Thank you for making all these beautiful things happen in real life!
And to all those I might have forgotten to mention, what you have brought is far more than just a working partnership.
Countless cheerful memories remained - the heated discussions in the meeting room, the smiles when reaching consensus, the sense of fulfillment when seeing new functions launched and receiving recognition from users, the tranquility of Bohua Square at sunset, and the relaxing stroll in the Park on a cool spring day.
Sincerely, I wish the best for each of you.
Season JI
Design Manager, Farfetch China
Special Thanks
Special Thanks to Directors
Avery Wu and Anna Dong
for supporting and guiding the curation by providing valuable feedbacks.
Special Thanks to the Product Manager
Ju Ling
for providing product related advice and corrections.
Special Thanks to Data Analysts
Miao Deng, Ming Liang, Zhibin Chen, Tian Tian
for helping with data sourcing.
Special Thanks to
Kris Liu, Vigo Yang, and Frontend Developer Team
for helping collecting detailed feature information.
Editor & Copyright
This presentation was created by
Season JI from July 2024 to July 2026
including content curating, writing, revision, design and vibe coding.
Appreciate your time and feedback.
© Copyright 2026 FARFETCH China. All rights reserved.
Any commercial use and public disclosure require prior written permission from FARFETCH China.
Unauthorized use is strictly prohibited.
APP REVIEW
1st Time Shopping
The Experience is very smooth.
Rich brands to choose from.
Season · 2022 Jan